The Naruto franchise is 20 years old, and to celebrate its legacy, Viz Media is collaborating with Steve Aoki to release a limited edition apparel collection known as “NARUTO X DIM MAK.” Viz Media has provided further details below:


Limited edition apparel collection between Steve Aoki and famed Manga artist Masashi Kishimoto brings Naruto Shippuden to life

Steve Aoki’s DIM MAK collection and VIZ Media are pleased to announce the upcoming drop: “NARUTO x DIM MAK, ” in celebration of the 20th anniversary of the Japanese Manga series Naruto. The capsule consists of a variety of both short sleeve and long sleeve t-shirts and sweatshirts supported by Champion, with exclusive artwork from the Naruto series.

Aoki, the superstar DJ, producer, and music executive, has always been a consummate Japanese Manga aficionado, but became a Naruto Shippuden devotee when he discovered the series. Created by the brilliant mind of Masashi Kishimoto, the epic coming of age story details the life of a young Naruto determined to gain recognition from his peers and to transform from an underdog to powerful ninja leader. The series made a lasting impression on Aoki, reminding him of the mantra and ethos for his brand, DIM MAK Collection: “Do it yourself…by any means necessary.”

“I didn’t realize it when I was young, but I have always been inherently drawn to manga because I saw myself in them. Now, I want to bridge my Japanese heritage and American upbringing in as many projects as possible,” says Aoki. He is doing just that by incorporating Naruto’s legacy into this new DIM MAK Collection drop.

Naruto’s global impact is extensive with over 300 million copies of the show sold worldwide. Kishimoto’s genius knew no bounds with the series spanning over 500 episodes. Naruto originally debuted in ​Weekly Shonen Jump​ and has since become the 4th best-selling manga of all time.

Due to the impacts of COVID-19 on the annual ComicCon San Diego live-event, the “NARUTO x DIM MAK” collectible merchandise will now be made available for purchase exclusively at ​​ on September 5th, 2020 at 12pm EDT.

About Steve Aoki:

Steve Aoki, the two-time Grammy-nominated producer/DJ is one of today’s most successful American cross-genre artists, collectively counting 2.8 billion music streams on Spotify. As the founder of the trendsetting record label, events/lifestyle company, and apparel line Dim Mak Records, which he founded in 1996, Aoki has helped launch the careers of global acts like The Chainsmokers, Bloc Party, The Bloody Beetroots, The Gossip, and The Kills, among many others. Dim Mak today counts more than 1,000 official releases from the biggest acts and most buzzing newcomers across EDM, indie rock, hip-hop and beyond over its two-decades-plus discography. As a solo artist, Aoki boasts a lauded discography that includes: Wonderland (2012), his debut solo album, which garnered him his first-ever Grammy nomination for Best Dance/Electronica Album; hip-hop centric Kolony (2017), and the Neon Future series, which includes Neon Future I (2014, certified gold by the RIAA), Neon Future II (2015), Neon Future III (2018) and the recently released Neon Future IV (April 2020); which has rocketed in streaming to date and received praise from singles such as “Maldad” ft. Maluma and “Let It Be Me” ft. Backstreet Boys. Recognized by Forbes as one of the​ ​top 5 world’s highest paid

DJ’s and the world’s hardest working DJ, Aoki is “one of the most in-demand entertainers in the world” (Billboard) , counting more than 250 tour dates per year. In 2012, Aoki founded THE AOKI FOUNDATION, which primarily supports organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation. Most recently, Steve Aoki released his critically acclaimed memoir entitled BLUE: The Color of Noise published by St. Martin’s Press.

About Dim Mak Collection:

Founded by two-time Grammy-nominated producer/DJ Steve Aoki, Dim Mak is a fashion streetwear brand for the uninhibited adrenaline junkies and lovers of the same punk skate LA-subcultures Aoki thrived on during his youth. Aoki named his record label and subsequent fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. The name itself acts as a constant reminder to stay focused and to forge his own path. “Do it yourself…by any means necessary.”

About Naruto:

Dramatic storytelling coupled with an adolescent ninja’s coming-of-age journey makes this anime an epic beloved classic. Since debuting as a manga in 1999 Naruto, created by Masashi Kishimoto, has captivated millions of fans internationally, and today the Naruto franchise includes multiple TV series, original movies and original video animations making it one of the best-selling manga series of all time. Naruto has appeared on the U SA Today and The New York Times bestseller lists, and in 2006 won the coveted Quill Award.

The Naruto brand family includes the original manga series together with the Naruto and Naruto Shippuden anime series and feature films, as well as the latest manga & anime sequel, Boruto: Naruto Next Generations. Additional information on Naruto and Naruto Shippuden is available at

About VIZ Media:

An international authority on manga for more than three decades, VIZ Media is leading the way in what’s now, new and next. Reaching one in four millennials and half of all Gen Z manga readers, VIZ is at the forefront of America’s Japanese pop-culture phenomenon, which today dominates multiple industries from publishing and animation to film and gaming.

VIZ is proud to be the #1 destination for manga in America and home to some of the most prestigious anime brands driving the industry. Combined with a market share footprint larger than household names collectively, VIZ has pivoted from a localization company to a market leading pop culture publisher and producer.

About The Author Varun Gupta

Varun Gupta is a BI Engineer that works in the entertainment industry. Throughout his entire life, Varun has had an immense love of animation and comics. An obsessive manga collector, he spends his free time attempting to read through his massive backlog of series, hoping to one day finish them all. Will he succeed in his perilous quest? Probably not, but at least he’s having fun doing it!

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