Los Angeles, Calif. (August 25, 2023) – Ground Y, the brand proposing new possibilities in fashion with its genderless and ageless style, drawing upon the core principles of Yohji Yamamoto, is partnering with Crunchyroll, the ultimate home for anime worldwide, to present a limited fashion collaboration celebrating the expansive universe and characters of Hell’s Paradise. The limited edition collection will be available for fans starting today through August 31 both in store and online in Japan, with Crunchyroll supporting the launch online in North America, Latin America, Europe, and Australia / New Zealand.

The 13-piece collection, which incorporates the unique worldview and characters of Hell’s Paradise, features a wide variety of items including shirts with vivid flower and butterfly designs on the collar, which are key elements of the series, and striking T-shirts with the characters’ faces peeking out.

Adapted from the acclaimed manga created by Yuji Kaku, Hell’s Paradise follows a group of criminals and executioners that are sent to a remote island to retrieve the “Elixir of Life.” From TWIN ENGINE with animation produced by MAPPA (Attack on Titan Final Season, JUJUTSU KAISEN, Chainsaw Man), the series has gripping visuals and themes that translate into a compelling capsule collection. Hell’s Paradise can be streamed now on Crunchyroll.

About Ground Y × Hell‘s Paradise

Official Hell’s Paradise synopsis

Gabimaru reigns as the strongest and most ruthless assassin in his village. But now finds himself on death row—with only one way out: retrieve the Elixir of Life from a sinister island. Longing for freedom, he accepts the challenge. But with fellow convicts vying for the same prize and demonic beasts lurking, how will Gabimaru and his handler, the executioner Yamada Asaemon Sagiri, survive this harrowing quest?

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and membership Premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts – top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

About The Author Varun Gupta

Varun Gupta is a BI Engineer that works in the entertainment industry. Throughout his entire life, Varun has had an immense love of animation and comics. An obsessive manga collector, he spends his free time attempting to read through his massive backlog of series, hoping to one day finish them all. Will he succeed in his perilous quest? Probably not, but at least he’s having fun doing it!

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